METRO Italy is a leading wholesale company specializing in the HoReCa sector, particularly for point-of-consumption Restaurants, Pizzerias and Bars. Internationally, METRO operates in more than 30 countries, with more than 85,000 employees and about 15 million customers, generating global sales of 31 billion euros in fiscal year 2023/2024.
In Italy, the company adopts a unique multi-channel distribution model, which allows customers to choose the purchase method that best suits their needs: at stores, 47 in 16 regions, with direct delivery (Food Service Distribution) and online through a marketplace open to both professionals and private customers, with an assortment dedicated to non-food.
Special attention is paid to the breadth and depth of the assortment, with more than 30,000 references. Central among these are METRO-branded products-such as METRO Chef, METRO Professional, and RIOBA-designed to offer convenience and quality to business professionals. Ample emphasis is also placed on the enhancement of local supply chains: through collaboration with about 800 Italian suppliers, the company offers more than 7,000 local references that express the richness of regional food and wine traditions.
METRO Italy also stands out for its vocation for innovation and digitization, supporting catering professionals with advanced management tools and integrated solutions – including the DISH suite – aimed at simplifying and optimizing daily operational processes. A further pillar is the training activity promoted through its Academies present in Milan, Bologna, Florence and Rome, specialized centers that offer professional refresher courses, technical courses and thematic workshops led by qualified chefs and trainers.
With a vision oriented toward sustainability, responsible growth and service excellence, METRO Italia confirms itself as a reliable partner for all operators in the HoReCa world, making a concrete contribution to strengthening the culture of Italian catering.
